Privacy Policy for WhatsApp Chatbot

Last updated: July 10, 2025

This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you interact with our WhatsApp chatbot (“Chatbot”). By messaging the Chatbot, you consent to the practices described below.


1. Data Controller

Company: MediaZoo Media Zoo
Address: Gants Centre, 7140, Cape Town, South Africa Trustpilot
Email: webdev@media-zoo.com Media Zoo
Website: https://media-zoo.com Media Zoo
WhatsApp Number: the E.164 number you’ve registered via the WhatsApp Business API

We are responsible for your personal data as the “Data Controller” under applicable privacy laws (e.g., POPIA in South Africa, GDPR if you’re in the EU).


2. Information We Collect

  1. WhatsApp Details

    • Phone Number (E.164 format): To route messages to you.

    • Profile Name & Picture: If you’ve set them publicly on WhatsApp.

  2. Chatbot Interactions

    • Message Content: Questions you ask, commands you send.

    • Timestamps: When you send and receive messages.

  3. Technical Data

    • IP Address & Device Info: Collected by WhatsApp/META for delivery; we only see limited metadata.

We DO NOT collect or store any payment information, government IDs, or other sensitive personal data.


3. How We Use Your Information

  • Provide & Improve the Service: Processing your messages to generate responses.

  • Analytics & Troubleshooting: Analyzing anonymized logs to fix bugs and optimize performance.

  • Compliance & Safety: Detecting misuse, spam, or abuse.

We never sell your personal data or use it for undisclosed purposes.


4. Legal Basis for Processing

  • Consent: By interacting with the Chatbot, you consent to this processing.

  • Legitimate Interests: Maintaining and improving our service; preventing fraud.

If you withdraw consent, we’ll stop processing your data (subject to legal or contractual obligations).


5. Data Sharing & Disclosure

  • Meta Platforms, Inc.: WhatsApp-hosted data (messages, phone numbers) is processed and stored by Meta under their Privacy Policy.

  • Service Providers: We may share anonymized logs with hosting, analytics, or support partners under strict confidentiality.

  • Legal Requirements: We will disclose data if required by law or to protect our rights.


6. Data Retention

  • Chat History: Retained for up to 90 days, then irreversibly deleted or anonymized.

  • Metadata: Retained for up to 12 months for analytics and compliance, then purged.


7. Security Measures

  • Encryption: All messages are end-to-end encrypted by WhatsApp.

  • Access Controls: Only authorized personnel can access anonymized logs in our secure environment.

  • Audits: Regular security reviews to detect and remediate vulnerabilities.


8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access: Request a copy of your personal data.

  • Rectify: Correct inaccurate or incomplete data.

  • Erase: Request deletion of your data (“right to be forgotten”).

  • Restrict or Object: To certain processing activities.

  • Portability: Receive your data in a structured format.

To exercise these rights, contact us at webdev@media-zoo.com. We’ll respond within the timeframes required by law.


9. Third-Party Services & Links

Our Chatbot may link to external services (e.g., knowledge bases). We are not responsible for their privacy practices. Review their policies before sharing personal data.


10. Children’s Privacy

We do not knowingly collect personal data from children under 13. If you believe we have inadvertently done so, please contact us to request deletion.


11. Changes to This Policy

We may update this Policy periodically. We’ll post the revised version here with a new “Last updated” date. Continued use of the Chatbot after changes constitute acceptance.


12. Contact Us

If you have any questions, complaints, or requests regarding this Privacy Policy or our data practices, please reach out:

We’re committed to being straightforward—no fluff. If you’re unhappy with how we handle your data, let us know so we can fix it.